Monday, November 23, 2009

A US-China Solution to Climate Change & the Trade Deficit

I. Introduction

After reading a recent news article about President Obama meeting with the president of the People’s Republic of China, I was not surprised to discover that, although somewhat amiable, the two presidents and the two countries were still at an impasse regarding both climate change and economic issues. From my understanding, neither country is willing to fully pursue an appropriate climate change policy that may cede any economic ground to the other country. Furthermore, as China looks to quickly modernize or develop its economy, it is in perhaps a weaker position to address climate change than the US. Conversely, as the US is currently in debt to China on the order of approximately $800 billion and has simultaneously been running a trade deficit with China that has grown on average by 17% per year for the past decade[1], it is in a somewhat weaker position to make economic demands. Seeing these two disparities, I questioned whether the two issues could be combined in order to solve both issues while allowing both countries and the world to benefit.

II. Exchange Rate

The key to a solution lies in China’s current policy that fixes exchange rate between the Chinese Yuan (CNY) and the US Dollar (USD), which currently stands at approximately 6.83 CNY to 1 USD. By holding the CNY at this ratio, China is able to make its goods cheaper on international markets and make imports more expensive. This financial tactic is often cited as one of the factors exacerbating the US-China trade deficit.

III. The Proposal

Similar to the dual problem being addressed, my proposal contains two primary components. The first is for China to agree to incrementally lower the value of its currency over the next decade. The second is that in exchange the US agrees to take on some China’s responsibility to address climate change. Specifically, my proposal is that over the next decade the US will agree to offer domestic renewable energy subsidies equivalent to value that it saves on the trade deficit due to the adjusted rate of exchange. This strategy could allow the US to annually offset (or prevent) a significant amount (approximately 1.8x1010 MT between 2010 and 2039) of greenhouse gas emissions compared to the current, combined annual emissions of the US and China.[2]

IV. Rate Adjustment

Just as the USD-CNY exchange rate is the key to the solution, the adjustment rate of the exchange rate is the key to determining the viability and impact of the program. While a variety of models are possible, I have chosen a relatively simple model to calculate my results. The model I am proposing calls for China to decrease the exchange rate by a certain percentage each year over the coming decade. Doing so would result in an exchange rate at the beginning of 2020 that is in the range of 6.18:1 to 4.09:1 (CNY:USD) for adjustment rates of 1% to 5% annually.

V. Potential Costs to China

Without question, this program would cost China money. Table 1 shows the cumulative value of costs (based solely on US-China trade deficit figures) to China over the course of the program (from the beginning of 2010 to the end of 2019) in billions of 2010USD at different adjustment rates (rows) and discount rates (columns). While the costs listed in Table 1 only reflect the loss in value from US-Chinese trade, China would also incur additional costs in trade with other countries for which I have not yet accounted. However, assuming that this is seen by the international community as the cost of China continuing to grow its economy in the face of the looming climate change impacts, the costs may be justifiable.


Just how much China would be willing to pay may be a matter of negotiation. As such, this program should merely be one of many tools used to solve the issues put forward in the introduction section rather than an all-inclusive set of actions. Further, the scale of these values should be put into perspective. For example, the 2008 annual US-China trade deficit was $268 billion (not discounted) or in other words 16% of the most costly scenario in Table 1 or 250% of the cheapest scenario in Table 1. Another point of reference is that the US’s debt to China as of September 2009 was about $800 billion (not discounted). With these points of reference in mind, all of the potential costs seem fairly reasonable if not negligible.

VI. Hurdles for the US

In order for this program to be as successful as possible, the US must be willing to use truly renewable energies with the highest possible MWh/$ ratio with the greatest potential to rapidly scale-up over the coming decade. As such, my primary suggestion is to fully invest in large-scale (2 MW or greater) wind turbines, which to my knowledge offer the greatest MWh/$ ratio currently available (approximately $1.6 million per MW of installed capacity) for low-GHG emission energy sources.[3] In this scenario, I suspect that the biggest hurdles to overcome would be NIMBYism (Not-In-My-Backyard objections) and ensuring that the utility grid infrastructure can support the variable energy generation provided by wind turbines.

VII. Assumptions

In order to perform calculations, I was forced to make several assumptions and estimations. In this section I will explain many of these assumptions and estimations and justify my reasoning for each of them.

1. Trade Deficit Growth

The first assumption was that although the US-China trade deficit varies greatly from year to year, it has tended to increase by an average of 17% per year over the past decade. Therefore, I assumed that over the next decade it is likely to do the same. Of course, due to the semi-chaotic variability of international markets, this may not be a safe assumption, so I also looked at some practical limitations to this assumption.

Firstly, if the trade deficit grows more rapidly than 17%, then the result will be that more savings will be realized by the US due to a reduction in the exchange rate. Therefore, although economic relations between the US and China may be further strained compared to current conditions, the greenhouse gas emissions program would receive greater funding. As such, so long as the rate of growth does not surpass some critical value that causes the US economy to disintegrate, from an overall benefits perspective this seems to be a neutral outcome. Furthermore, considering the fact that the disparity between the USD and the CNY will be shifting in favor of the US, it seems more likely that the trade-deficit growth will slow rather than accelerate. However, so long as the growth does not slow by more than 13% per year (at which point the US-China trade deficit will be essentially non-existent by 2020), which seems rather unlikely, the program will still be viable. In fact, even if the average trade-deficit growth decreases by 6% annually (meaning that the trade deficit will peak during 2011 and start decreasing during 2012), the benefits of the program are still substantial.

2. Discount Rate

Another matter that needs to be considered in the case of a long-term venture such as this is the discount rate. With no discount rate applied, the program is extremely viable for all proposed adjustment rates. For any of the proposed adjustment rates, a discount rate of up to 2.75% allows for emissions reductions that are about half of those for a 0% discount rate, and a discount rate of up to 5.5% yields emissions reductions that are about one quarter of those for a 0% discount rate.

3. Technology Rate

Due to the nature of renewable energy research and deployment, it is also important to anticipate a decrease in the cost of renewable energies due to advances in technology, which for simplicity’s sake I have termed the technology rate. While the viability of the program would only be increased by a positive technology rate (causing decreasing costs over time) and is therefore not a concern, estimating a reasonable technology rate allows for a more accurate estimate of the total impact of the program and the degree to which the effects of discounting can be offset. I have assumed a technology rate of 3.5%.[4]

One caveat to the technology rate assumption is that an effectively negative technology rate could be experienced if supply could not be scaled up to meet the newly created demand for renewable energies in a timely fashion. However, I believe that an essentially reliable source of funding and demand over the next decade will merely persuade more suppliers to appear and for current suppliers to invest more heavily in scaling up and improving technology to remain competitive. Therefore, if anything, I suspect that this technology rate may be too low.

4. Wind Turbine Limitations

In the particular case of wind turbine deployment, the capacity factor is crucial in determining the amount of energy produced (and the emissions prevented). For all cases I have assumed a capacity factor of 25%, which means that on average each turbine will be producing 25% of its name plate capacity. In other words for each MW of installed generation capacity, 0.25 MWh will be produced each hour on average. Obviously higher capacity factors will yield greater reductions in emissions just as lower capacity factors will yield lesser reductions in emissions. However, predicting such figures exactly is not practical. Therefore, I have chosen to use a reasonable (although arguably low) capacity factor.[5] In addition to capacity factor, the operating lifetime of installed wind turbines will also be a factor in determining the total electricity generated as a result of this program. To be conservative, I have assumed that each wind turbine will have to be decommissioned twenty years after its installation.

VIII. Results

Based on the assumptions stated in the previous section, I calculated a variety of potential outcomes. Figures 1-5 below depict some of the trends in values that can be expected for different currency adjustment rates and a discount rate of 2.75%.

Figure 1 shows the potential wind capacity that could be installed each year during the program. Note that the last year in Figure 1 is 2019 since this would be the last year that China would be obliged to adjust its exchange rate and that the US would be obliged to continue funding the subsidy. While Figure 2 shows the cumulative capacity that would be available as a result of the program. Given the assumption that I have made about wind turbine lifetimes, the direct impact of the program would not exceed the end of 2039.


Figures 3 and 4 show annual electricity generation and annual avoided greenhouse gas emissions respectively. Note that the trends depicted are identical in shape, because I calculated the avoided greenhouse gas emission by simply multiplying the electricity generation by a factor of approximately 0.609 eCO2 per MWh.[6] The generation and avoided emission do not start until 2011, because presumably the turbines would still be under construction during 2010 and not producing substantial amounts of energy. There is also a decline in the trends after 2031 as the first set of turbines are decommissioned. Although, in reality some turbines may fail prior to this date and others may still be useful well past the predicted lifetime, which would mean that the trends would start to decrease sooner but trail off much more slowly. Admittedly, the values in Figure 4 do not take into account for greenhouse gas emissions associated with production and installation of the turbines. However, in reality this impact would only impact the years in which installations occur (2010-2019), and I suspect it would be relatively negligible if it were amortized over the lifetime of the turbines. Furthermore, any emissions associated with maintenance would likely pale in comparison to the emissions associated maintaining and providing fuel for most other generation types.


Figure 5 shows the value (in millions of 2010USD) of annual energy production. This estimate uses an average US electricity rate of 9.5¢/kWh. Unfortunately, I do not know how to predict with any amount of certainty how much this rate will fluctuate over the course of the lifetime of this program. Therefore, I have simply left it constant. These values also do not account for secondary values that may be associated with installation such as Renewable Energy Credits. The trend shown in Figure 5 depicts an increase in value during the installation period (2010-2019), followed by a slight decrease as energy generation remains constant (2020-2031) and the effects of the discount rate dominate, and ends in a sharp decrease after 2031 as the effects of the discount rate combine with the loss of generation capacity as turbines are decommissioned.



IX. Conclusions

If this program is successfully implemented, wind energy could annually generate an amount of electricity equivalent to 4.8% to 36% of the total amount of electricity generated in the US during 2008[7] for the decade of the 2020s. Furthermore, if the renewable energy subsidies required a 2:1 or 3:1 match on the part of investors, the impact of this program could be double or triple the values that I have calculated. Concurrently, the disparity between value of the US Dollar and Chinese Yuan could be lessened, and the “you first” climate change deadlock between the US and China could be resolved. During negotiations, this solution could be taken a few steps further if (1) China agrees to peak its greenhouse gas emissions during the 2020s and (2) the US agrees to start actively reducing its debt to China during the 2020s.

Finally, while this entire proposal may seem like wishful thinking to some, I feel that its scope is realistic and achievable even if the timeline might need to be adjusted one or two years into the future. However, I recognize that for this program to be successfully implemented, it will take a great deal of action in a lot of areas where rhetoric may be a more common response to problems. Therefore, I remain hopeful but unoptimistic.

Footnotes: US-China Solution

Hello Reader,
I have created this post to unclutter my primary post: A US-China Solution to Climate Change & the Trade Deficit.


[1] I calculated this figure by taking the average of the year-to-year growth of the US-China trade deficit from 1998-2008 as reported by the US Census Bureau. http://www.census.gov/foreign-trade/balance/c5700.html

[2] According to the US Union of Concerned Scientists, the 2006 CO2 emissions for the US was 5902.75 million MT and for China was 6017.69 million MT. In total this is approximately 1.2x1010 MT. http://www.ucsusa.org/global_warming/science_and_impacts/science/each-countrys-share-of-co2.html

[3] Among well-known options: 1) Solar currently has too low of a MWh/$ ratio. 2) “Clean Coal” technologies to my knowledge are not yet proven if they are even feasible, but if the US and/or China are overly insistent some provisions for research funds could be incorporated into a deal. However, it is unrealistic to put too much stock in such technologies in the short-term. 3) Besides the fact that nuclear power stations can take up to a decade to install, they offer a variety of other issues, some of which I have outlined in a blog post: http://seandiamondsustainability.blogspot.com/2009/11/wind-vs-nuclear-power.html.

[4] I have inferred that this is a reasonable rate based on predictions made by the New Energy Externalities Developments for Sustainability (NEEDS) in their document: Sixth Framework Programme, which can be viewed at http://www.needs-project.org/docs/results/RS1a/Deliverable%20D%203%203%20-%20RS%201a%20(3).pdf.

[5] According to the AWEA, “Although modern utility-scale wind turbines typically operate 65% to 90% of the time, they often run at less than full capacity. Therefore, a capacity factor of 25% to 40% is common, although they may achieve higher capacity factors during windy weeks or months.” http://www.awea.org/faq/wwt_basics.html#What%20is%20capacity%20factor

[6] I calculated this factor using figures from the 2007 IPCC Report (Working Group 1: The Physical Science Basis – Chapter 2, Table 2.14) and from http://www.eia.doe.gov/pub/oiaf/1605/cdrom/pdf/e-supdoc.pdf.

[7] According to the US EIA, the net electricity production in the US during 2008 was 4,110,000 MWh. http://www.eia.doe.gov/emeu/aer/pdf/pages/sec8_5.pdf

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Sunday, November 15, 2009

High School Football (Wk 8 Assignment)

Hello Reader,

For this week's assignment, we were asked "If you were going to pick a high profile organisation (like Ipswich Town Football Club) to promote sustainable consumption, which organisation would it be? Why would they be a good choice? And what would you do?" For those of you not in class with me, the Ipswich Town Football Club, hosted a public campaign aimed at their fans to make the club carbon neutral. While they achieved their goal a few seasons ago, the impression that I got during the lecture is that since then the idea has not come up again.


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In response to this week's prompt, I am going to suggest an answer that I think would be particularly well suited for Central Pennsylvania (where I grew up). My organization(s), though not entirely "high profile", would be high school (American) football teams. I believe that calling upon high school football teams would have a number of advantages over some higher profile organizations. Some advantages relate to the ubiquity of high school football teams, the dynamics of high school social structures, and community ties that teams tend to have.

First, it may be surprising to non-Americans how ubiquitous high school football teams are. Though I do not have hard statistics, it seems that nearly every American high school that has a large enough population of students has a football team. Since public high schools tend to be geographically spread based on the density of the general population, there tends to be at least one public high school per town or community. Thus, the football teams are often a source of entertainment and pride for smaller and rural communities. In fact, taking Central Pennsylvania as an example, local football teams garner enough popularity to warrant regular, Friday night news coverage on local television channels in addition to typically well-attended games. While larger urban centers tend to have professional or college sports teams that overshadow the popularity of high school teams in the general public, the potential impact of high school teams is not necessarily entirely undermined.

Beyond the external popularity of high school football teams, there are certainly some advantages to be gained due to the internal social structures of American high schools where "popular kids" tend to have significant influence. Fortunately, in the case of this scheme, while it is not universal, high school football teams tend to include some if not many "popular kids". Thus, if the football team is seen to be taking the lead on an issue, there is an increased chance that the issue will be addressed by other students. In other words, football players could help to breakdown social norms that might impede changes to a sustainable culture. Additionally, for whatever reason, local rivalries between neighboring high school teams are quite common and could be used appropriately to further promote sustainable consumption causes in the form of "team spirit" similar to the way that Ipswich Town Football Club did.

Finally, since most high school football teams are filled with players from the local community and watched by members of the local community, there is a great potential for community service and public participation in any schemes to promote sustainable consumption.

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Although the prompt requests specific actions to undertake, I think that the main issue at hand has been addressed and that the general model could be adapted to meet the needs of individual communities, so I am going to leave it at this. I hope you enjoyed this week's post.

Sensibly,

Sean Diamond

Wednesday, November 11, 2009

Wind vs. Nuclear Power

Dear Reader,

To divert from the usual flow of assignments, I am posting a response to a discussion on Linked-In in which I have recently taken part. The original post mentioned in the writing below refers to a CNN article entitled "Nuclear renaissance -- not dead yet" that can be found on cnnmoney.com. Please enjoy...

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Mr. Whealan,

To return to the topic at hand, I would like to consider the rent issue that you raised initially. In particular, let’s use the figures available in the article indicated in the original post. According to the article, the nuclear power plants in question would cost $10 billion ($10,000,000,000) to construct and would have a capacity of 5400 MW. If we consider that newly constructed nuclear facilities have regulated lifetimes before they need to be decommissioned for safety purposes, we can guess at a ‘rent’ for a nuclear facility. To keep the number simple, I will assume that the new facilities will have a lifetime of 50 year. Therefore, the ‘rent’ can be considered ($10,000,000,000 / 50 years =) $200,000,000 per year.

I realize that economist would argue that the money would be significantly reduced in value by the end of the 50 lifetime of the system due to discounting. However, given the assumption that the initial payment is made in the form of a loan (of some form or another) that will need to be paid with interest by someone (either tax payers in the case of subsidies or rate payers in the case of consumers) it seems reasonable enough to use the $200,000,000 per year figure, so let’s stick with that.

Now, we need to figure out the equivalent ‘rent’ for 5400 MW of wind-generated capacity. While I do not know what the size of the turbines you are referencing is, I will assume that we can use 2 MW turbines (to keep the math simple). This means that we will need (5400 MW / 2 MW =) 2700 wind turbines. Using your suggested rate of $10,000 per acre, and using an assumption of 1 turbine per acre, the cost of rent would be ($10,000 * 2700 =) $27,000,000 per year.

To be fair, we need to also include the construction/installation costs as we did in the nuclear case. According to windustry.org (http://www.windustry.org/how-much-do-wind-turbines-cost), an installed 2 MW wind turbine will likely cost about $3.5 million ($3,500,000). So our installation costs would be ($3,500,000 * 2700=) $9,450,000,000 in total. Or using a relatively short lifetime of 20 years, the installation portion of the rent would be about $472,500,000 per year. This means that the total ‘rent’ would be just under $500,000,000 per year.

Thus on the face of the issue, the wind turbine system would cost 2.5 times more per year. However, this disregards maintenance costs, fuel costs (and all cost associated with procuring fuel … none for wind, and substantial costs for nuclear), and decommissioning costs (and all costs associated with disposal … which I believe would actually be negative for wind since most if not all materials could be recycled, and which I believe would be very significant for nuclear if you consider that appropriate technologies for disposal or long-term storage have not really been developed and tested yet).

Thus, in my personal opinion, I believe that it is favorable to implement wind technologies where it is a possibility in place of nuclear technologies. Unfortunately, wind turbines suffer where nuclear power has an advantage in the phrase “out of sight, out of mind” on two levels. The first is that as you point out, wind turbines tend to be very visible, whereas nuclear power stations are much more compact. The second is that the users of the energy must suffer the environmental and financial drawbacks as they use them in the case of wind turbines, or the users may divert them for several generations in the case nuclear power.

In closing, thank you for prompting me to critically analyze the situation rather than simply go with what others have heard. I will be posting some form of this reply on a blog that I have had to create for a sustainable consumption course that I am currently taking. I hope that this has given you something to consider that you find digestible and not elitist. Also, if you find any trouble with my math or assumptions, please let me know.

Sincerely,

Sean Diamond

Tuesday, November 10, 2009

(Wk 7 Assignment)

Hello Reader,

For this week's assignment, we were asked to: "Write about a sustainable consumption‐related news story from this week’s media. Are there any unspoken assumptions in the piece, about the causes of unsustainable consumption? What about their assumptions about the ways to tackle it?"

I have decided to use the following article:
Study Analyzes Food Waste in Britain
By Pete Browne
Published in the New York Times
10th November 2009

As usual, I would put a direct link but the New York Times would probably change it soon anyway, so you will have to search for it yourself.


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As the title indicates, the article touches on the amount of food that is wasted in the UK. According to the article the amount of food wasted each year is approximately 6.6 million tons, or $20 billion worth of food and beverage, which represents the equivalent of 15 million tons of CO2 emissions from production, storage, and disposal. The article attributes this waste to over-consumption (in the purchasing sense), which leads to more food being prepared than can be eaten and allowing the food to spoil.

The article is fairly straightforward about the obvious suspected causes of unsustainable consumption. It also mentions fairly mainstream approaches to rectifying the issue, such as increasing the landfill tax as a means to discourage food (and presumably other) waste. However, it does not appear to mention or address any of potential root causes.

Just through common observations, I have my suspicions about potential causes. One potential cause is that it is now socially acceptable (and expected) that families will go grocery shopping no more than once a week, which means that foods are pre-portioned and packaged in bulk. This can result in unwanted leftovers that sit in the back of the fridge if they do not go directly into the trash. This social norm (along with other lifestyle choices that accompany it) has other side effects that likely accompany it that do not directly relate to food waste but are still problematic for consumers, such as a decrease in the amount of fresh food and an increase in the number of chemical preservatives in consumers' diets.

Furthermore, though I do not currently have a chance to look for specific research on it, I suspect that the current food system (pulling food out of boxes (and then out of bags and then out of plastic wrappers and then ...well, you get the idea), sticking it in a magic box to cook for 2-3 minutes on high, and then disposing of the extras into a bin that gets emptied early in the morning once a week) creates a physical and mental disconnect between consumers and the amount of effort and energy that goes into growing, preparing, and disposing of food. This subliminal psychological barrier can certainly be playing right into a pattern of unsustainable consumption that will be difficult to break with an increase in landfill taxes. If anyone can point to specific research or studies on this subject, I would appreciate it.

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I could go on, but I have had my fill for this post, and I wouldn't want to over do it! I promise I'll compost the leftovers. Catch up with me again next week on another exciting episode of sustainable consumption to find out if our heroes will be able to overcome the plot to make society unsustainable!

Yours in sustainability,

Sean Diamond

Monday, November 2, 2009

My Case Study Topic

Hello Reader,

In case you happen to be interested, as part of the coursework for the Sustainable Consumption course in which I have found myself enrolled, I have chosen to investigate the recent "Cash for Clunkers" program in the US as a case study for sustainable consumption. It is not actually going to be complete for a few weeks, but I'm sure you are very excited nonetheless.

I hope you enjoyed this recent barrage of posts. With any bit of luck, one more may appear relatively soon.

Greenly,

Sean Diamond

Sans Ownership (Wk 6 Assignment)

Hello Reader,

For week 6, we have been asked to once again take a look at our personal lives, and determine "What (infra)structural issues prevent you from consuming sustainably? What do you think could be done about this? By whom and how?" As such, I will be exploring a personal frustration that I have been having for several years as I have tried to be a more sustainable consumer.


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The Issue

The primary infrastructural issue that prevents me from consuming sustainably is somewhat complex. My personal issue is living in rental properties. In particular, it is the lack of control of my living space that I experience as a tenant in a rental property.

On the face of the issue, a simple response might be, "Well, then don't." However, for a number of reasons, which I will outline briefly, doing otherwise has simply not be practical or feasible, nor will it ever be given current conditions, for someone in my position. Once it is accepted (or understood) that living in rental properties is necessary, I will propose and discuss a possible solution.

The Constraints

In my position, which I do not believe is particularly unique, and in many other positions it is simply not practical, not feasible, or unrealistic to live in properties that are not rental properties.

The first, and in my mind the most obvious, constraint is financial. As a young adult, both while I was employed full-time and currently as I return to being a student, I have simply not had enough time to build up enough capital to purchase a residential property. Furthermore, even if you will temporarily ignore the recent housing market collapse and mortgage crisis in the US, it is simply not financially prudent for a young adult to take out a mortgage on a property (if they are even qualified for one). This criteria applies not only to young adults in general but to anyone who is (1) unsure where they want to live 3-5 years from now, (2) un- or underemployed, (3) unsure if they want to stay at the same job for an extended period of time, or (4) looking for a relationship. Each of the aforementioned examples as well as many others provide a potential need to move in the not too distant future, which would be thwarted or impeded by holding a mortgage.

The second constraint is more normative than financial in my case. As a young adult there is often the opportunity to live with one's parents or family. In many instances this may come down to a matter of preference. However, in many cases this may be seen as socially unacceptable or otherwise 'not cool' by one's peers. It also may provide obstacles to other areas one's social life such as dating. Thus, at least in my opinion, moving (back) in with my parents would be a last resort, and in any event would likely result in the same or worse lack-of-ownership limitations that occur in the rental property scenario.

The third constraint may relate more directly to students and recent college graduates than to the general population and is perhaps the compounding of the previous two constraints. It is the very trite coming-of-age story that has doubtlessly played out millions if not billions of times throughout human history. Students go to college to learn more about themselves and the world around them and in order to figure out what they want to do with their lives. Some might even say to find meaning in their life (or the meaning of life). Similarly recent college graduates may have occasion to try out several different jobs before settling on a career and/or settling down to raise a family. All of this requires (or is assisted by) the freedom to move around, which is facilitated by the rental property system.

There are a number of other constraints that might lock someone into the rental property system, but the focus of this post is limited to my situation. Please feel free to comment upon additional issues by leaving a comment.

A Solution

The solution I would like to propose would be mutually beneficial for both landlords and tenants, but it relies almost solely on landlords to be enacted. My solution is for landlords to actively upgrade their properties to make them more sustainable. Presumably, such upgrades will allow them to charge more for rent and/or lower their overall operational costs.

For example, with energy consumption it will never be reasonable for a short-term tenant to pay for installing renewable energy on a building. However, if a landlord were to install a solar hot water system on a property, they could certainly charge more for rent with the expectation that utilities will cost less for the tenants. A similar approach would hold true for increased insulation, solar PV installations, composting toilets, low-flow shower heads, and other utility-related projects.

It is also difficult for short-term tenants to create or install things such as compost piles, community gardens, green roofs, and bike racks. Of course, not all of these examples are reasonable for every situation, but the general point still stands that for rental properties to improve, landlords will have to take an active role.

Unfortunately, I have more-or-less resigned myself to waiting to remove these impediments to personal sustainability until I can afford my own house, and I have contented myself with doing what I can with the things that are in my control. However, if things are to shift in the direction of sustainable consumption on a large scale, pressure or incentives will likely need to be put upon or offered to landlords by an outside entity.
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Well, I hope you have enjoyed my semi-ranting post about the plight of the modern tenant, and if you are my parents I hope you are not offended by reasoning for living on my own. In any event, I would love to hear what you have to say about this issue. The insights of landlords or other tenants would be greatly appreciated, particularly in offering other solutions.

Sincerely,

Sean Diamond

Adverts (Wk 5 Assignment)

Hello Reader,

I am quite far behind on the assignments for my Sustainable Consumption course, so I am going to try to power through a few in a relatively short span of time. During week 5, we were asked to address the following: "Do you think better advertising will be enough to bring about sustainable consumption? What effect do adverts have on your consumption behaviour?"

Well, my response to this prompt is going to be quite brief, and not because I would like to move on to the next topic. Instead, it is because I have largely answered this during the week 4 assignment post. However, I will elaborate some more to specifically address these questions.

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Is it enough?

No! Advertising will not be sufficient to bring about sustainable consumption. There are far too many practical limitations and socio-cultural hurdles to simply advertise our way out of the system of unsustainable consumption in which industrialized societies have entrenched themselves. That is to say that even if a significant portion of the population was convinced by advertising campaigns that something needed to be done and they were provided with appropriate and accurate information about how to accomplish a full switch over to sustainable consumption, they would also need to organize the financial and physical capital necessary to alter the current systems of production, distribution, and consumption. Not to mention that the newly converted would also need to will power and fortitude to alter their personal habits and overcome any social awkwardness that may result from such changes.

Please note that this does not mean that advertising is not necessary (or at least very important) to make the social, financial, and physical changes to effect change. This is, perhaps, especially true with regard to people who get a majority of their news, information, and social cues from television, blogs and/or social networking websites. Such people, from whom I do not necessarily exclude myself to a certain extent, are receiving a significant amount of their information about the world through the filter of commercially sponsored sources that will necessarily have biases toward (or likely not against) the sponsors views of the world. By simply watching a block of television advertisements it is easy to determine what percentage of the sponsors support the current unsustainable consumption paradigm. Therefore, to counter or at least nullify the barrage of unsustainable consumption support, it will be necessary (or at least very useful) to replace or alter the messages being sent out to viewers (or users in the case of websites and readers in the case of magazines and other print media). In doing so, messages of sustainable consumption will at least stand a chance of gaining widespread acceptance.

Me, specifically

In general, I cannot deny that advertising effects my consumption habits either directly or through my friends and family. However, as of late, I have become increasingly cynical of advertisements and commercials. Instead I attempt to reason through any messages that might actually come to me (or at least to the extent that I am cognizant of such messages). Although I do feel as though I am the exception rather than the rule, and I attribute this feeling to my level of education to a certain degree and my field of focus to a greater degree (this course being a case in point).

In fact, it has gotten to the point that very pro-consumption messages will have the opposite effect on me (i.e. making me less inclined to endorse or use the product in question). On the other hand, I am constantly noticing "green-washing" advertisements as well, which promote a product as being very environmentally friendly, when there have likely been little or no substantial improvements. These messages generally make me question the credibility of the company and the product. In essence, I am quite tired of people advertising sustainability, and I would like to see people start acting sustainably!
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I apologize for the slight digression away from the topic in question, but I do not feel that there is much more to say on the subject, and there are loads of examples being thrown in your face everyday if you simply take the time to look and recognize what is going on.

Sincerely,
Sean Diamond